I thought I’d take just a few minutes to give you some tips on making a book trailer. For me making book trailers is so much fun. Check out my trailers for Priscilla the Great and Secrets of Eden. I’ve even offered to make one for one of my author buddies. But some people don’t know where to start. So here’s a little quick start guide.
1. Go to YouTube and type in Book Trailers. View as many trailers in your genre as you can. Take notes on what you like and don’t like.
2. Write a short script for the trailer. What do you want it to say? And I emphasize short. I personally believe that trailers should not be longer than a minute and a half. Anything more and people get bored with it.
3. Gather pictures that represent themes in your book or the script you’ve created. Collect them all into one folder on your computer so that you know where they are. For my Priscilla the Great trailer, I used all free images from Microsoft Word. For Secrets of Eden, I bought a few pictures for really cheap at iStockphoto and Fotolia. I don’t regret spending a few dollars here because I really like the way it turned out. I also ended up using one of the images for my book cover.
4. Find some free music. For my Priscilla the Great trailer, a friend composed the music for me for free. For Secrets of Eden, I found some great royalty free music at Incompetech. Once again, if you end up having to pay for music, it may be worth it if you really like it. But there is a lot of free music out there so check that out first.
5.If you’re a PC, open Windows Movie Maker and import all the pictures and music from your folder. Click and drag them down to the video bar in the order you want them. Then drag the music down to the audio bar.
There is also something called Photo Story 3 for Windows and I’m sure that’s pretty effective as well. The movie making capabilities for macs are limitless. You can do a lot with a mac, I’m just not familiar with the program.
6. Add transitions and effects, but don’t go overboard. The really cheesy book trailers are the ones that have way too many effects. Personally, I just stick with ease in, ease out, and fade to black. But try out some different things and see what works.
7. Show your trailer to as many people as possible and get opinions. Be open to suggestions as you want your trailer to appeal to as many people as possible.
8. Promote that trailer! While I was looking for places to promote my book trailer for Secrets of Eden, I got an idea. I think I figured out a way to increase traffic to my website as well as help fellow authors and promote my book trailer. On my website, I have the perfect place to display book trailers. I thought I could get 14 or 15 authors each month to send me their trailer. Then I could post it on the site and have a competition for the best trailer each month. I may even be able to give out prizes.
So if you’re interested, go ahead and send your book trailer to me at firstname.lastname@example.org.